Collection: February Birthstone: Amethyst

Yes, prolonged exposure to direct sunlight can cause amethyst jewelry to fade over time. As a variety of quartz, its purple hue is sensitive to UV rays. To maintain the vibrant color of your amethyst rings or necklaces, we recommend storing them in a dark jewelry box when not in use.
For a deeper look at its history and spiritual properties, visit our February Birthstone: Amethyst Guide.

While amethyst is classified as a semi-precious stone, its regal purple color and 7 Mohs hardness make it a sophisticated and durable choice for amethyst engagement rings. It offers a high-end, luxurious look at a fraction of the cost of purple sapphires, allowing for larger, eye-clean center stones that fit a modern budget.

The value of amethyst jewelry is driven by color saturation and origin. "Deep Siberian" stones with red and blue flashes are the most expensive, while pale lavender "Rose de France" stones are more accessible. Through our custom jewelry service, we help you balance color intensity and clarity to find the highest-quality stone within your price range.

Genuine amethyst typically exhibits natural color zoning—angular regions of darker and lighter purple within the stone—which is a key characteristic not found in synthetic glass. Natural amethyst gemstones also remain cool to the touch and possess a crystal-like clarity that glass imitations lack. At our studio, we meticulously hand-select each stone for its distinct violet brilliance and natural integrity, ensuring that every amethyst jewelry piece meets our high standards of beauty and authenticity.

For a classic, royal aesthetic, yellow gold beautifully complements the warm undertones of deep purple amethyst. If you prefer a crisp, modern brilliance, white gold or platinum is the best choice to make the violet hues "pop." This versatility is why amethyst birthstone gifts are a top choice for February birthdays and anniversaries alike.